Public Service Announcements (PSAs) and B Roll Video
Pacific PR Strategies work with experienced TV News producers, camerapersons and editors to produce informative, compelling PSAs for a variety of organizations as well as visually newsworthy TV footage to accompany traditional news releases in order to increase coverage by TV News outlets.
Public Service Announcements
Pacific PR Strategies created three different PSAs for Royal Columbian Hospital Foundation. Wally Buono, GM & Head Coach of the BC Lions was featured in all three PSAs.
B Roll
B Roll is secondary film footage which can be used to support a story on TV or in film. It's good to have high-quality B Roll footage on hand in the event that your organization makes the news. Having quality B Roll can mean the difference between getting a passing mention on the nightly news or becoming a feature story. Notice the B Roll shots in the PSA above?