About Pacific PR Strategies

Why Us

Peter Walton, Pacific PR Strategies
Peter Walton, Principal

Unlike the national and large PR firms, we offer you the total expertise and attention of the actual people who own the firm and do the work on your behalf - the partners.

Like the national and large PR firms, we offer the national reach and experience of a network of small PR agencies across Canada and throughout North America with whom we regularly collaborate with on behalf of a range of clients.

If your organization operates in Vancouver, BC, Canada or in North America we can assist you in spreading the word.

Why PR

Public Relations has the ability to deliver credible messages to the people with rifle-like accuracy or shotgun patterned dispersal. There is one constant in communications, that consumers believe in the things that they read, view or hear from independent news media sources with far more consistency than by any other means. Third-party testimony from media or friends is just more credible.

Now, PR has disadvantages. We can't control the media. We can't control its timing. We can't even control the end message. But, the one major advantage is that PR has credibility. Offer a company the ability to have their advertisement run in the paper or to run a story about them instead, and they will pick the story every time. Why? Credibility. That's PR.